All sport leaders have one thing in mind when we get to lead a sport in our local community - to build a sustainable, successful, and scalable sport development eco system, we need to align ourselves with the international stakeholders, build bridges between tradition and innovation, and commit fully to shaping the future of the sport of figure skating towards a culture of innovation.
A digital and cooperative approach to make figure skating more attractive (Around the Rings)
The second and final session of the Figure Skating Marketing Summit, organised by the Chinese Taipei Skating Union, was a vivid proof of what can be achieved working with digital and cooperative minds to grow the sport and making it more attractive for fans and sponsors alike. Exclusive digital formats, educational content, virtual judging, and an athlete-oriented approach will help engaging with broader audiences.
"Over the past two days, we have all listened to international experts sharing their insights and experiences on how we could face challenges and seize new opportunities. By identifying actions, approaches and experiences that will help developing the sport of figure skating, we recognise the future of our sport is digital." said CTSU President Tiao-Ching Hung
Promoting figure skating is not so easy in Taiwan. By upgrading live broadcasting standards and its national tournaments, Taiwan aims to seize the digital opportunities in the post-pandemic era.
Scheduled to take place on September 27 and 28, the event aims to gather stakeholders in the industry to discuss topics such as the marketing potential of over-the-top media service platforms, the benefits of the "International Skating Union virtual judging system" and digital broadcasting of winter sports.