The Summit provides a open platform where the top brains can discuss, inspire and bring about a clear roadmap for the 'what next' of the figure skating event market.

KeyNote Speaker

Mary Byrne
Editor in Chief at the Olympic Broadcasting Service (Olympic Channel)

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Challenges and Opportunities of Sports Broadcasting in a Post-Pandemic Era

Monday, 09:00 - 09:50 a.m., 27 September 2021 (CET)

The Olympic Channel is an over-the-top (OTT) Internet television service operated by the International Olympic Committee. The Olympic Channel represents a ground-breaking transformation in the way the world engages with the Olympic Movement - anytime, anywhere, and on any device. After a successful delivery of the Olympic GamesTokyo 2020, the efforts of the Channel will now be set in winter sports for the Winter Games Beijing 2022, working on plans to enhance broadcasting of all winter sports, ready to take the experience to a next level and engage even more with the younger generations of fans.

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Panelist

JIAO Li 
Vice President
at SportBusiness

  • LinkedIn

Panel: The Online Marketing of Ice-Skating Events in a Post Pandemic Era

The Marketing Trend of International Figure Skating Events

Monday, 10:00 to 11:00 a.m., 27 September 2021 (CET)

SportBusiness is one of the most trusted global sports publishing and business intelligence services, providing news, analysis, data-driven consulting for clients in sport business. Ms Jiao Li, the VP of SportBusiness, has a proven track record in the fields of media production and media rights sales. She will bring us the most updated market insights driven by SportBusiness’ extensive database. 

Panelist

Christian Winkler
Communications Director at International Biathlon Union (IBU)

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Panel: The Online Marketing of Ice-Skating Events in a Post Pandemic Era

Monday, 10:00 to 11:00 a.m., 27 September 2021 (CET)

Mr Winkler will bring us the first-hand insight and and many from IBU, one of the most commercially successful Winter Sports and pioneer in many areas including the over-the-top platform.  

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Speaker

Xavier Cherta
Director General at Real Federación Española Deportes de Hielo

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The Use of virtual judging in International Figure Skating Tournament

Tuesday, 09:00 to 10:00 a.m., 28 September 2021 (CET)

Leading the Spanish winter sports for decades, Mr Xavier Cherta has led the Spanish Ice Sport Federation to be a front-running adopter of the ISU Virtual Judging System., and has organised both national and international competitions in a virtual format. While to most of the ice skating associations in the world, a virtual figure skating competition may appear unheard of, Mr Cherta is ready to share with us a very concrete organising experience and his vision of the virtual competition and its role in figure skating's global development. 

Figure Skating

Speaker

Tiao-Chin HUNG
President at the Chinese Taipei Skating Union

Speech: Driving the Development of Sports on Ice through International Events and Technology

Tuesday, 10:55 to 11:20 a.m., 28 September 2021(CET)

​As the Summit host and one of the most commercially developed winter sports organisations in Taiwan, the Chinese Taipei Skating Union will share their view of a viable approach to develop Winter Sports, particularly sports on ice, in Taiwan through international events and technology. 

Speaker

Megan McGuire
Head of Winter Sports at Infront Sports

Link

Exploring the OTT Potential in Winter Sports

Tuesday, 10:00 to 11:00 a.m., 28 September 2021 (CET)

Infront Sports is the marketing rights agency for most of the major winter sports IPs, which include a recent renewal of partnerships with the International Skating Union. They will share with us their most hands-on experience and insights handling the marketing of winter sports and how they navigate through a post pandemic landscape via OTT. 

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Speaker

Elena Iñiguez de Heredia
Promoting the ISU Virtual Judging System

The Use of virtual judging in International Figure Skating Tournament

Tuesday, 09:00 to 10:00 a.m., 28 September 2021 (CET)

Ms Iñiguez de Heredia is a founder member of the team that developed the virtual judging system. She saw the disruption of the global pandemic and came across this idea of using technology to connect the figure skating community. She will bring us the and ins and outs of the virtual juding system.

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