Figure Skating

Event Programme

Figure Skating

The Figure Skating Marketing Summit – Taipei 2021 ​gathers​ key figure skating stakeholders from International Federations of Winter Sports, world-renowned marketing agencies to cutting-edge event technology suppliers, to inspire ​quality discussions about the figure skating's development in Taiwan and in Asia in a post-pandemic era. 

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Opening Session

Monday

08:30 to 09:00 a.m.

27 September

(CET)

The Covid-19 Pandemic has tremendously disrupted the organisation and staging of inter- national sport events, hence, impacted the business models. For example, without in-venue spectators, the traditional ticketing and hospitality programs revenue stream would no longer be viable and the on-site sponsorship activation would be heavily reduced. In the post-pandemic era, many international sports event stakeholders are seeking the best ways forward and believe that ‘the future is digital’. The opening session of the Figure Skating Marketing Summit Taipei 2021 will show the ambition of the local stakeholders in Taiwan to be a key partner in this digital transformation.

Guests of honour:

  • Mr. Che-Hung LIN, Deputy Director-General at the Sports Administration, Ministry of Education

  • Mr Tzai-Li LI, Commissioner at the Department of Sports, Taipei City Government

  • Representative, Chinese Taipei Olympic Committee

  • Mr Tiao-Chin HUNG, President at the Chinese Taipei Skating Union

  • Ms Sally CHEN, Chairperson, ELTA Sports TV

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Keynote Speech

Monday

11:00 to 11:50 a.m.

27 September

(CET)

The Digital Trend in International Sports: OTT and Social Media

 

With extensive media and content experience in both winter and summer sports, Mrs Cernuda is bring to us the OTT platform operations experience  of World Triathlon , ISU, and Olympic Channel  to showcase the sports and engage with new audience.  

KeyNote Speaker

Mrs Olalla Cernuda
Head of Media, World Triathlon

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Panel Discussion

Monday

10:00 to 11:00 a.m.

27 September

(CET)

The Online Marketing of Ice-Skating Events in a Post Pandemic Era

 

Before the pandemic, sports marketing has seen an unstoppable trend to go digital. The global pandemic has not only intensified and accelerated this trend, but also presented a different set of challenges and opportunities to sport event’s online marketing. Our speakers will represent the views of IFs and commercial agencies, and will explain what has been done and can be done in the future to create new opportunities.

Panelists

Mrs JIAO Li

Vice President at SportBusiness

 

Mr Christian Winkler

Communications Director at International Biathlon Union (IBU)

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Panel Discussion

Tuesday

09:00 to 09:50 a.m.

28 September

(CET)

The Use of 'Virtual Judging' Technology in International Figure Skating Tournament

 

The Virtual Judging System is a bold and necessary move of the ISU to adapt to the post-pandemic international event organisation. It is believed to be the future of figure skating events, and we need to explore the marketing potential and the integration of the system to existing business models. The panel gathers some of those early adopters of the system in their competitions, to present us the how-tos and the takeaways of organising a virtual figure skating event. 

Speaker

Mr Xavier Cherta
Director General at Real Federación Española Deportes de Hielo (Spanish Ice Sports Federation)

Ms Elena Iñiguez de Heredia, International Figure Skating Judge

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Speech

Tuesday

10:00 to 10:50 a.m.

28 September

(CET)

Exploring the OTT's Potential in Winter Sports

Many actors in the Winter Sports community have gone digital in the last few years, especially since the Covid-19 Pandemic has tremendously disrupted the organisation and staging of international sport events, hence, impacted the business models. For example, without in-venue spectators, the traditional ticketing and hospitality programs revenue stream would no longer be viable and the on-site sponsorship activation would be heavily reduced. While the pandemic has posed global challenges to the organisation of international events, it also presents an opportunity to explore ways to strengthen the current business and marketing models through innovation and technology, as well as new opportunities to engage with new audiences, using tools and digital apps that will bring new commercial opportunities.  Mrs Magen MaGuire from Infront Sports will talk about their approach to help their client bring the sports closer to the public and more sustainable and profitable for organisations.

Speaker

Mrs Megan McGuire

Head of Winter Sports at Infront Sports

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Keynote Speech

Monday

11:00 to 11:50 a.m.

28 September

(CET)

Challenges and Opportunities of Producing Digital Content for Sports in a Post-Pandemic Era

 

With the upcoming Beijing Winter Games just around the corner, what can Winter Sports Federations do to enhance their opportunities and reach out to greater audiences? The voice of our first keynote speaker would be a critical statement to the Summit, representing the voice of an organisation, part of the Olympic Family, committed with the development of sports in a sustainable and innovative way. 

KeyNote Speaker

Mrs Mary Byrne
Editor in Chief at the Olympic Broadcasting Service

(Olympic Channel)

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Closing Speech

Tuesday

11:50 to 12:00 a.m.

28 September

(CET)

Driving the Development of Sports on Ice through International Events and Technology

As the host and one of the most commercially developed winter sports organisations in Taiwan, the Chinese Taipei Skating Union will share their view of a viable approach to develop Winter Sports, particularly sports on ice, in Taiwan through international events and technology. 

Speaker(s)

Mr Tiao-Chin HUNG, President

Mrs May Lung-Hsien WU, General Secretary at the Chinese Taipei Skating Union

*Chinese Taipei Skating Union reserves the right to modify the event programme.